P2B FirmBuilders' founder, Andrea K. Stimmel, is an award-winning, professional services marketing and business development pioneer whose portfolio now includes recruiting. Andrea started her career as a management consultant at EY before gravitating to the nascent field of practice development. Her advanced education in Organizational Psychology, together with years of experience, enables Andrea to create programs and processes that make client and business development a part of a firm's culture.

Throughout her career, Andrea has been responsible for many legal marketing innovations. For example:

• Content/thought leadership programs that made it possible for professional services providers to have substantive and regular contact with their target audiences.
• Social media programs for recruiting, direct marketing, and disseminating thought leadership that raised firm visibility and fostered meaningful connections with targets.
• Interactive websites that transformed online brochures into engaging information magnets, directing visitors to the information and the professionals they sought. 
• Custom-designed client relationship management (CRM) systems that combined the power of "who knows whom" with the ability to plan and track business development.
• Marketing and business development training that ensured that all professionals attained key competencies as they progressed in their careers. 
• Client and industry teams that facilitated cross-selling, enhanced client satisfaction, and developed go-to-market strategies.
• Communications strategies that utilized internal and client intranet and extranet portals to reinforce key messages.
• Strategic planning with firm management.

Andrea is a legal marketing leader. She served as the President of the New York Chapter of the Legal Marketing Association and was the founding co-chair of its CMO and Social Media groups. She speaks and writes about social media, business development, CRM, strategy, and changing firm culture.

RECOGNITION

Law Firm Marketing Professional of the Year, Thomson Reuters
Recognized for the innovative and pioneering use of Social Media for marketing, business development and law student recruiting.

Your Honor Awards, Legal Marketing Association (National and Metro-New York) 

• Curtis, Mallet-Prevost, Colt & Mosle for being the first AmLaw 200 law firm to harness the power of Facebook for law student recruiting
• Curtis, Mallet-Prevost, Colt & Mosle's integrated social media program
• Blank Rome's law school recruiting program
• Pennie & Edmonds' San Diego Office Launch
• LMA's New York Chapter for a national webinar on New York's Lawyer Advertising Rules
• LMA's New York Chapter for the launch of CMO SIG