Growth

Professional services firms grow through marketing, business development, and the addition of new talent. Marketing and business development programs are a continuum of activities that support the development of individual business relationships. Targeted recruiting helps firms meet the needs of current clients and rise to the demands of the market.

Led by an experienced law and accounting firm CMO and Recruiting Director, P2B FirmBuilders helps law and other professional services firms grow through strategic marketing, business development, and recruiting programs.

Marketing initiatives set the stage for productive face-to-face meetings and can generate inquiries for specific types of assistance by enhancing the firm's reputation, building visibility, and creating top-of-the-mind awareness of the firm and its professionals. Examples of the components of marketing programs are branding, websites, advertising, sponsorships, events, media relations, thought leadership, rankings and awards, and communications across many mediums including social media. Business development plans for lawyers and practice and industry groups provide direction and establish metrics for success.

Studies have shown that it takes about eighteen months from initial contact to turn prospects into clients. During that time, firms cultivate relationships through targeted initiatives and personal contact. Sometimes referred to as a sales funnel, suspects move through a virtual pipeline to become prospects, targets, and eventually clients. Activities that support this progression, often facilitated by a client relationship management system (CRM), include direct marketing, networking, meetings, events, visibility in industry organizations, and eventually pitches and proposals for new business. 

P2B FirmBuilders takes a different approach to recruiting lawyers and staff. Our goal is to become an extension of our clients' hiring teams. When asked, we work with clients to create and execute staffing and integration plans. We also provide feedback from the market. P2B FirmBuilders develops in-depth knowledge of the firm, its practice areas, and its personalities so we can approach the market in a more targeted fashion. With experience as in-house law firm recruiters, we understand the importance of making the right hiring decisions and how to help firms select and retain the right talent.