Studies of referrals new business for professional services firms have shown that firm alumni are the second biggest source, after current clients. Yet, many firms leave keeping in touch with this important group to the ad hoc efforts of current partners and associates. As competition for new business increases, firms are realizing that focusing attention on this key audience is a critical element of their marketing and business development plans. 

P2B FirmBuilders refines firm alumni lists, develops alumni portals and microsites, creates social media groups and other channels of communication, organizes social events and educational programs and helps firms organize career development programs for alumni.