P2B FirmBuilders refines firm alumni lists, develops alumni portals, connects on social media, creates alumni list serves, develops alumni-focused websites and other channels of communication, organizes social and educational programs, and helps firms organize career development programs for alumni.

Firm alumni are the second largest source of new business after clients. Yet, many firms leave maintaining contact with this important group to the ad hoc efforts of current partners and associates. As competition grows, firms have renewed focus on this key audience as a critical element of their business development plans.