P2B FirmBuilders helps firms develop a rankings and awards plan that supports their overall marketing strategy.

We can develop lists of the rankings and awards they want to pursue, create a master schedule that is updated on a regular basis, identify the attorneys who will be recommended and who will be the primary contacts for the submission, edit and proofread the materials, arrange the interviews and follow-up with the publications. We also coordinate paid firm and attorney profiles, links, and advertisements. Once published, we work with firms to post announcements on their websites and update attorney profiles.

Selecting a professional services provider is a very important and usually a highly considered decision. Potential clients often consider information from several sources before making their selection. They may ask peers for recommendations, read the firm's website, review LinkedIn profiles, and "Google" the candidates. In addition, market research has shown that rankings and awards for marquee work contribute to prospective clients' decisions.