P2B FirmBuilders develops and executes media relations strategies and programs that support firms’ marketing goals.

Whether it is building the reputation of a partner or practice area or enhancing name recognition, a finely targeted program will ensure that the firm is well positioned in target media. We develop strategies and key messages, pitch stories, write press releases, and coach professionals on how to work with the media.

Media Relations is one of the cornerstones of an integrated marketing program. Lawyers and other professional services providers recognize that when a firm's name appears in publications, it provides the aura of third party endorsement of their expertise. As channels for distribution of content and opportunities to appear as experts increase, media relations continues to be an important part of integrated marketing programs.