As soon as the ethical restrictions on soliciting clients were lifted in the 1970’s, professional services firms began using media relations to enhance their reputations and build firm name recognition. Following the lead of their corporate clients, lawyers and accountants immediately recognized that when a firm's name appeared in publications, it provided the aura of third party endorsement of their expertise.
As channels for distribution of content and opportunities to appear as experts increase, media relations continues to be an important part of integrated marketing programs. P2B FirmBuilders has deep experience with developing media relations strategies and programs that support firms’ marketing goals. Whether it is building the reputation of a partner of practice area or enhancing name recognition, a finely targeted program will ensure that the firm is well positioned in specific media. We develop strategies, key messages, pitch stories, write press releases and coach professionals on how to approach and work with the media.