P2B FirmBuilders works with firms, practice groups, and individual professionals to establish key messages, develop topics, and create content. We help clients repurpose content. P2B FirmBuilders also ghostwrites and edits publications, website posts, and social media for attorney review.

Professionals often relegate publishing client alerts, articles, and other communications to the bottom of their marketing programs because writing original content is very time-consuming and its impact is cumulative rather than immediate. Unfortunately, a new client rarely appears as a result of one speech or social media post. Becoming known as an expert in one's field requires that professionals repeatedly demonstrate that they understand the legal and business issues their clients face. Publishing is an important element in any marketing program.

Having a content strategy in place helps professionals demonstrate subject matter expertise, maintain top-of-the-mind awareness of themselves and the firm, and deepen relationships. By regularly communicating across channels — social media, practice area alerts, speeches, and CLE, firms differentiate themselves from their competitors and remind their targets that they are leaders in their fields.